Lolly Lovers Lament The Departure Of Starburst From Australia

“They’re nowhere to be seen!”. Why?

Starburst lollies are missing from Australia’s shelves. There is a reason why Starburst hasn’t been available in Australian stores.

The distributor confirms that fruit chew Starburst’s local demise was caused by dwindling popularity and supply chain concerns.

The distributor Mars Wrigley has confirmed that the fruit-flavoured chew Starburst brand has been withdrawn, which has left Australian candy enthusiasts in grief.

A prominent American multinational corporation Mars Wrigley makes chewing gum, chocolate mints, fruity candies, and mints.

The candy, formerly a staple of birthday celebrations and movie evenings, was gone from the shelves after early August when a TikTok lamenting its disappearance garnered over 1000 comments and 270,000 views.

Does It Involve A “Conspiracy Theory”?

Nariman Dein, a TikTok creator, described her inability to locate the Starburst lollipops as “a conspiracy theory.” In reaction to the media attention the video garnered, Mars-Wrigley issued a statement reiterating that the departure was real and not a hoax.

According to a company representative, “Our Starburst products are imported from Europe, and like many companies that are importing products from outside, the brand has been exposed to supply chain challenges and increased cost pressures over the previous two years.” “We’ve made the tough decision to withdraw the brand in Australia from June 2022. We’ve reviewed all options.”  the statement reads.

According to a Mars-Wrigley spokeswoman, the brand’s demise was not a result of a quick viral marketing campaign but rather a long-term economic decision.

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The decision to stop importing Starburst was made in response to its steadily eroding popularity. In 2015, Woolworths discontinued the product, and in 2018, Coles did the same.

Mars-Wrigley added in its statement “As a proud Australian manufacturer for more than 60 years,we are taking this opportunity to prioritise and invest in the brands and products we make domestically in Australia, such as M&Ms, Extra,Maltesers, Skittles, Snickers and Eclipse.”